Happy Feet International
Established more than a decade ago, Happy Feet International, purveyor of fine luxury vinyl plank, is a remarkable business that has consistently grown with the rise of the LVP market. Alongside my team, I’ve had the opportunity to partner closely with this incredible company to strategize and execute the gamut of their marketing efforts from print to digital, web to trade show, and everything in between.
Project Details
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I’ve been lead copywriter on this account for about a year now, handling everything from content creation for their in-progress website refresh to print and digital ads with custom landing pages to social media and beyond.
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I’ve produced a variety of custom photography for Happy Feet from a library of styled top-downs that showcase their flooring products to on-location shoots that capture their dedicated team members in action– both in the office and in the warehouse.
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I’ve lead my creative team in the concepting and execution of ongoing social media content creation efforts for Happy Feet, developing a steady stream of organic content that lifts up their brand objectives and highlights their company values.
Every year, our team puts together a full catalog for Happy Feet that serves as a sales guide for their 2,000+ LVP dealers across the country. It showcases their product lines, offers details about the stand-out performance features of each, and highlights all the things that make their brand and business “The Best Flooring Decision You Can Make.”
I have been privileged to serve as lead copywriter on the project this year, and to create updated custom photography to help make this their best catalog yet. See the 2023 catalog here.
Timeless aesthetics, amazing durability, and quality in every detail.
I’ve helped ideate and produce a variety of social content that lifts up the brand, the people, and the products that set Happy Feet a cut above. Though HFI is responsible for the engagement piece themselves, I have created a library of content for Facebook and Instagram, handling everything from initial concept to final client approval. Follow along through the link below!
